Optical Fashions Eye Care Clinic | La Crosse, WI

Products & Services


Optical Fashions is pleased to offer a large beautiful showroom for our many frames. We offer basic to designer frames to fit any fashion sense and any budget. With over 2,000 frames in stock the selection of your perfect frame may be intimidating but with the help of our friendly and knowledgeable optical staff we will work to find a look that is just right for you.

We offer frames from many designers such as Christian Dior, Jimmy Choo, Seraphin, Coach, Nike, Hugo Boss and many more. Furthermore we have frames with magnetic clips from Alternative Eyewear, Aspex Easy Clip, and Revolution.

We will gladly order in different colors of frames and styles to suit you. We also allow patients to take frames home with them to show friends and family while they are deciding.

We also offer sunglasses such as Wiley X, RayBan, Vera Bradley, Coach and Kate Spade, and participate in many safety glass programs.

Walk-in prescriptions are always accepted.

Optical Fashions offers basic to designer frames.


More important than selecting the right frame is selecting the right lenses to give you the best vision possible. At Optical Fashions we offer different lens materials such as plastic, high index plastic, and polycarbonate.

Plastic lenses are lighter than glass lenses and can be tinted to almost any color.

High Index plastic lenses use advanced technology to give us thinner and lighter lenses for stronger prescriptions without compromising vision quality. Polycarbonate lenses are recommended by our office because of their incredible light weight, their high impact resistance, and their 100% UV protection. We suggest these lenses for children, teens, active adults, occupational safety, and anyone who needs superior protection.

Optical Fashions is proud to offer Varilux progressive lenses and Varilux Digital progressives. These lenses offer patients the ability to see both far and near with the least amount of distortion possible. They also have no lines so no one will know that you are wearing bifocals.

You may choose to add features such as scratch guard, anti-reflective coating and Transitions.

Scratch Guard is highly recommended to protect your lenses from everyday wear and tear. Protecting your lens surface prolongs the usefulness of your lenses and protects your investment in good vision.

Anti-reflective coating reduces distracting reflections. The results are: more transmitted light, better quality of vision, improved night vision, and reduced eye fatigue. These lenses are great for working on a computer and night driving and also offer a cosmetic appeal by showing your eyes more clearly.

Transitions or adjustable tint lenses darken in the sunlight and lighten indoors. Improved technology provides you with a lens that is virtually clear indoors and as dark as sunglasses outdoors. These lenses also include UV protection.

You may also order specialty lenses like safety/work, computer, or sunglass lenses.

Safety/work lenses can be customized for almost any occupation, hobby, visual or safety requirement. These lenses help to protect the eye in environments where there is potential to cause harm. Computer lenses are for people who spend more than two hours of their day on the computer. These lenses can help to reduce eye fatigue and headaches associated with computer use.

Sunglass lenses can be made with polarized, tinted plastic or mirror lenses. Polarized lenses are highly recommended because they eliminate glare. They are great for anyone who has water and snow hobbies. Tinting can be done to most plastic lenses to transform an old pair of glasses. Mirror lenses have a coating that provides a reflective surface that makes the eye almost invisible to others, while keeping your eyes protected from glare.

We provide a 10% prompt pay discount if you order a complete pair of glasses and have no insurance coverage for glasses.

Optical Fashions offers different lens materials such as plastic, high index plastic, and polycarbonate.
Optical Fashions offers sunglass lenses with polarized, tinted plastic or mirror lenses.


Contact lenses offer people the convenience of great vision without wearing glasses. With a wide variety of replacement schedules like daily, every 2 weeks or monthly and a large range of prescriptions, contacts make a great option for many people.

Optical Fashions Eye Care Clinic offers the latest in contact lens designs. These include contact lenses for correcting astigmatism, farsightedness, nearsightedness and presbyopia (when you need prescription for both far and near vision).

We will also inform you of all the current rebates available, to further help you save money on these products.