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About Us

We are a hometown staple..

Optometrists LaCrosse WI

Optometrist Charles Vaslow started his own optical business in 1962, opening a small practice in downtown La Crosse on Jay Street. There, the doctor watched as the field of optometry grew as did LaCrosse and he soon added more doctors to his staff. Dr. John Hoehn joined him in 1977 -soon followed by Dr. Thomas Culver. In 1989, the name was changed to what is now known as Optical Fashions. In 2004, the practice moved from its long time location on Jay Street to where it is currently located at 2104 State Hwy 16.

Although the original founder is gone and the other partners have retired, Optical Fashions is still thriving in our Coulee Area. Dr. Holly Fisher and Dr. Brenda Wedig have continued the tradition of serving the community with integrity, knowledge and being open to the ever changing field of optometry. With 4 doctors currently staffed and now another location in Holmen, Optical Fashions is proud to call the LaCrosse area home.

Great Vision, Advice, Technology and Fit

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology, our vision center can provide you with the best vision, advice and fit today—and in the years to come. We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs. Contact our eye care clinic today to find out how we can help.