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Superior Eye Care For Your Family
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Ultimate Service in La Crosse & Holmen, Wisconsin

Welcome to Optical Fashions Eye Care Clinic, where we strive to deliver the ultimate customer service experience from the moment you walk through our door. We are devoted to creating high-quality eyewear you will fall in love with and be proud to wear. We take pride in using the latest technology to fully customize your visit. Everything is custom tailored for you, from scheduling your appointment to designing your lenses!

Our vision is to offer our trademark superior service to our family of patients.

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Schedule An Appointment
Patient History Form
Patient Portal
Online Store
Email Us
Our Promotions
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Unique Optical

Our staff will help you find the best fit for your specific needs and explain how different lenses and frames will impact your vision.

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Comprehensive Eyecare

Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.

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Meet Our Team of Eye Doctors

Meet our eye doctors in La Crosse & Holmen, Wisconsin. We offer a full range of eye health services to clients of all ages – all with personalized attention and a smile. In our eye care clinic, every patient is treated warmly and effectively. Individualized attention is the foundation of our care, to ensure that your eyes remain healthy. We’re dedicated to optimizing your vision!

Our Designer Frames

Optical Fashions Eye Care Clinic is a full-service optical center with the knowledge, skills, and expertise needed to help our patients look and feel their best. We understand how much first impressions matter. After all, your face is the first thing people see when they look at you.

We’ll ensure that you put your best face forward. Enjoy clear vision and feel fantastic!

Insurances We Accept At Optical Fashions Eye Care Clinic

Because we provide both medical and routine eye care, we accept a number of insurance plans to help cover the cost depending on your individual needs.

If you need help figuring out your coverage, we invite you to call our office for guidance before you come in for your visit. Our staff has extensive experience working with many major insurance companies and will be glad to help you understand what benefits are available for your specific case.

  • Auxiant
  • Blue Cross Blue Shield
  • Blue View Vision
  • BPA Benefits Plan Administrators
  • Eyemed Vision Care
  • Forward Health
  • Health Partners
  • Humana
  • Medicare
  • Quartz
  • Tricare
  • UMR
  • United Healthcare
  • VSP
  • WPS Health Insurance
National Eye Exam Month
The month of August is National Eye Exam Month, and it makes sense considering August is when we are getting the most exposure to sunlight and, with that, UV ray exposure. The negative effects of UV rays are usually emphasized...
8 Ways to Protect Your Eyes at the Office
Everyone seems to be staring at a screen these days, whether their computer, their smartphone or another digital device. The stress it puts on your eyes can cause a condition called "digital eye strain" (DES) or "computer vision syndrome" (CVS)....

Optical Fashions will be closed Monday, May 29th for Memorial Day